Wednesday, November 30, 2011

Design Brief

1. What issue/ topic did you choose? 
The topic I chose is Digital Access.
2. Why is this important?
Digital Access is important because without it technology wouldn't exist and there would be no advancements and society would probably go down with it to. Digital Access also helps us communicate to others and without it how would we take to those relatives that aren't close by?With this Digital Access is important in may ways for it shapes our own society.
3. Who do you want to reach? (target audience)
My audience would be everyone because even though some won't be listening it might change them or others around them.
4.What is the behavior your looking to change?

5.Why doesn’t the audience already engage in this behavior?

6.What emotional appeal can you make?

7.Belonging; Power/Control; Fun: Safety;

8.Put your audience in a situation/scenario where the issue would come up in their lives.

9.Where are they? (setting)

10.Who is there? (characters)

11.What’s’ going on around them?  ( ambient sound)

12.What are they saying? (dialogue)

13.Who is message brought to you by? ( Station; organization)

Plan

What is your plan today to create and begin your PSA using your storyboard?
        What I plan today is to brainstorm what I am going to include in the video and see how it will fit in with the time given in the iMovie. I also plan on making the video comprehending, so that the audience won't get confused on what I want them to understand. With this I will have started with my first step to the creation of my video.

Digital Access

1. What are the options for better Access?
 To get better access overall the society has to agree to give equal technology all over the place so that they can be updated and no one can be lacking the knowledge of technology.

2. Explain the Final Recommendations? My final recommendations for better access to technology would be to make organizations that research on what parts of the society are lacking technology and raise money or are donated devices that will help the part in need to keep up. With this it will help society have all places with better access.

3. What could be done to increase internet access and create more choices for communities nationwide?
Organizations and donations to these places with better technology or the government should give money to education, so that the children there can learn of the now technology.

4. What actions need to be taken to keep the internet open for users and innovators? Schools should have advanced technology and show the student how to use it so from there the student can familiarize and can get ideas on how to improve the device which would help technology in advancement.