Design Brief

1. What issue/ topic did you choose? 

The topic I chose is Digital Access.

2. Why is this important?

Digital Access is important because without it technology wouldn't exist and there would be no advancements and society would probably go down with it to. Digital Access also helps us communicate to others and without it how would we take to those relatives that aren't close by?With this Digital Access is important in may ways for it shapes our own society.

3. Who do you want to reach? (target audience)

My audience would be everyone because even though some won't be listening it might change them or others around them.

4.What is the behavior your looking to change?

5.Why doesn’t the audience already engage in this behavior?

6.What emotional appeal can you make?

7.Belonging; Power/Control; Fun: Safety;

8.Put your audience in a situation/scenario where the issue would come up in their lives.

9.Where are they? (setting)

10.Who is there? (characters)

11.What’s’ going on around them?  ( ambient sound)

12.What are they saying? (dialogue)

13.Who is message brought to you by? ( Station; organization)